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High Ticket Sales for Matilda and War Horse in the West End

Thursday, 2nd Aug 2012

The Shows Allow the RSC and the National Theatre to Come Out on Top in a High Profile Marketplace

Baz Bamigboye has recently reported on sales figures that are bound to be good news for both the Royal Shakespeare Company and the National Theatre as their west end shows, which have been in the headlines for some time thanks to their critical responses, have high cash advances. Compared to some other shows it demonstrates the power that these institutions have in the capital.

The Royal Shakespeare Company is the group behind the smash-hit “Matilda The Musical”, which is the musical version of Roald Dahl’s classic book. Tim Minchin famously provided the music and the show already attracted considerable attention when it appeared at the Courtyard Theatre in Stratford-upon-Avon prior to its West End transfer. This has included both positive critical reaction and high ticket sales and Bamigboye reports £5.3 million in advance sales of theatre tickets, proving that the show is likely to remain one of the most talked-about production for some time to come.

National Theatre productions had equally a impressive numbers, with “War Horse” at the New London theatre boasting a £5 million cash advance and “One Man, Two Guvnors” claiming one of more than £2 million. The former is the high profile show set during the First World War about a boy called Albert who attempts to retrieve his horse Joey from the front line. It is well known for featuring impressive puppetry work and incredible performances, ensuring its presence in the West End since it transferred from the National in 2009. The latter is the show that previously starred James Corden before he transferred to the Broadway version (leading to success at the recent Tony Awards) and has also amassed a considerable following.

So the West End remains a top player in the entertainment world. Therefore,  it is clear that whilst some shows are coming to an end after their own impressive runs – such as “The Wizard Of Oz”, “Chicago” and “Dreamboats & Petticoats” – the ones that remain can continue to pull in the punters with relative ease.

Article filed under: Theatre News |