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Viva Forever to Close in the West End

Sunday, 5th May 2013  

The Spice Girls Musical Closing at the End of June Despite Originally Heading to 2014

An unexpected announcement emerges from the West End this week as Viva Forever, the Spice Girls musical running at the Piccadilly Theatre, is set to close its doors at the end of June. The production had originally been booking to February 2014 following its extension, which was announced in March.

The news comes only a few days after the latest bout of West End extensions, with both Matilda the Musical and The Lion King adding new dates that take them well into 2014. Meanwhile, it was also announced that Burn The Floor would be closing its doors early.

Viva Forever arrived in the West End to great fanfare in 2012 as it was a high profile musical featuring music from one of the best known bands of the 1990s. That was not all that it had going for it, however, as it also boasts a producer in Judie Craymer, who also brought the ABBA musical Mamma Mia! to the West End in 1999, in addition to a writer in Jennifer Saunders. Jukebox musicals are a popular draw in the West End and it was likely hoped that this would be the latest smash hit in the capital.

The plot centres upon love, loyalty and friendship as a beautiful young woman finds fame when she wins a television talent competition (like The X Factor). She enters as part of the band Eternity but soon she must decide between fame and her friendship. As such we explore a difficult side to big success.

Sally Ann Triplett and Hannah John-Kamen are among the cast members and as a result they are some of those tasked with singing the high profile musical numbers plucked from the back catalogue of the Spice Girls, from 2 Become 1 and Mama to Who Do You Think You Are and Wannabe.

It is not yet know what show will replace Viva Forever at the Piccadilly Theatre and news will likely emerge regarding this in coming months. However, for the time being the Spice Girls musical continues running at the West End venue until Saturday 29th June 2013.

Article filed under: Theatre News | Musicals |